The Parlux ETHOS Hairdryer in Lilac combines innovation with performance, offering a professional-grade styling experience. Featuring a digital motor with 2,300W of power, Air Ionizer Tech for frizz-free results, and a 360° rotating cable, this hairdryer ensures effortless styling with enhanced control. The customizable digital interface allows users to select from 9 temperature and speed combinations, making it suitable for all hair types.